WOW Air has announced that it will pull out of three major cities in the US, just five months after it first started flying from them.
There are certain areas in life where products and services just seem to be getting more and more expensive. Annoying, but to be expected. However, there are other arenas that continually get cheaper, especially if you're looking in the right places. Take the movie industry for example. Some cinema chains have been slashing ticket prices in order to counteract the ever-growing popularity of streaming services.
Another service that appears to be getting cheaper with each passing year is air travel. As more airlines emerge from the woodwork and traveling around the world gets easier, competition in the industry becomes more fierce. Budget airlines have been popping up all over the place and traveling between certain parts of the planet is now extremely affordable.
One of the top budget airlines operating in the US right now is Icelandic company WOW Air. Earlier this year, WOW somewhat broke ground by announcing that it would start flying from the midwest non-stop to Europe. However, as reported by USA Today, WOW has already revealed that it will soon be leaving three of the four cities it initially arrived in only five months ago.
While WOW will remain in Detroit, come January 7th, 2019, it will no longer be flying from St. Louis. It will also be stopping seasonal flights from Cleveland and Cincinnati after what it perceives to have been an unsuccessful first summer. "St Louis was a disappointment for WOW Air this summer in terms of end results, with load factors not achieving the targets that were set for the route," WOW's Svana Friðriksdóttir told USA Today.
The confusing thing about WOW's u-turn is that officials at St. Louis airport claimed they were recently told the airline had been performing well since its arrival in the market. It also means that there will once again be no non-stop flights between St. Louis and Europe. WOW's arrival marked the first time flights of that type had been taking off from the city since 2003.