In March 2017, BrewDog, an international brewery and pub chain based in Ellon, Scotland, launched a campaign to build the “world’s first crowdfunded craft beer hotel,” which would include taps in every room, mini-fridges stocked with beer in the showers, and a spa that features beer-infused products.
Almost a year and a half later, BrewDog hotel announced the inauguration of “the world’s first beer hotel where you can wake up inside a brewery.” The DogHouse, a 32-room hotel, which opened last August in Colombus, Ohio, offers a host of “rocking amenity options” for craft beer lovers.
Guests are invited to sample the in-room taps serving seasonal BrewDog beer, mini-fridges stocked with beer in every room and shower, and malted barley massages for the ultimate vitamin B-rich spa experience. According to Food & Wine, when guests arrive, they will be welcomed by a “lobby bartender," who will hand them a complimentary beer.
Some rooms feature a wet bar with views of BrewDog’s sour beer facility. Those hoping to bring along their own brew dog can book a dog-friendly room for their best friend. Other onsite activities include beer pong in the lobby and an interactive beer museum at the brewery.
“From welcome pints of Punk IPA and malt massages to brewery views and shower beers, this will be the world’s first and only fully immersive craft beer experience from check in to check out,” James Watt, co-founder and CEO of BrewDog, says.
Standard-sized rooms start at $162 a night, or you can book the BrewMaster Suite for $284 a night. Rooms also include complimentary Wi-Fi, 42” flat screen smart TVs, mini fridges with a curated selection of favorite BrewDog beers, a seasonal selection of BrewDog beer for purchase on draft in the room, rainfall showers, in-room coffee provided by Columbus’s finest – Stauf’s Coffee Roasters, pillow-top mattresses and luxury linens, and locally made craft beer soaps by Glenn Avenue Soap Company.
BrewDog, founded in 2007 by James Watt and Martin Dickie, aimed to raise $75,000 to build The DogHouse. Eventually, they had received more than $300,000 – four times the original goal – from beer lovers. They now plan on launching a second hotel at their headquarters in Aberdeenshire this year. They also plan to build a $30 million production brewery and tap room on an 11,000 square mile site in the Metroplex complex at Murrarie, in Brisbane, Australia. With any luck, they will also add a hotel for beer lovers traveling down under.