After decades of dominance by McDonald's, Burger King, and KFC, Wendy's has finally announced it will be coming to the UK.
The fast-food industry is a massive one, and there are so many choices for all of us out there. Burger King might boast a crown, but the real undisputed king of fast-food is McDonald's, and it has been for a while. Maccy D's and BK are numbers one and two, then moving on down the list you have the likes of Wendy's, KFC, Chick-Fil-A, and so on.
Well, you do if you live in the US. Fast-food fans in the UK have far fewer options than their stateside cousins. McDonald's, Burger King, and KFC are and have been all over the place for decades. However, Taco Bell has a minimal number of British locations, Chick-Fil-A has one that is set to close after just six months, and Wendy's is nowhere to be seen.
The most shocking absence of all has to be Wendy's. According to LadBible, it's the third biggest fast-food chain outside of McDonald's and BK. However, LadBible also delivered another piece of good news regarding Wendy's relationship with the UK. It's about to change in a major way. Wendys' bosses have revealed that their restaurants are crossing the pond, and could be here as early as 2020.
"Burger brands have been unbelievably successful there. But we believe that we can challenge those brands," said Wendy's company president of the international division and chief development officer Abigail Pringle. She also revealed that the plan is to use the UK as a beachhead for a European expansion. That's right, Wendy's means business, and it sounds as if Baconators are about to be available worldwide.
At the time of typing this, details on where exactly the as many as 20 locations will be situated are unknown. However, if Wendy's acts as fast as it claims to be planning, we likely won't have long to wait to find out if there will be one nearby. Hopefully, this UK expansion will take. Other fast-food franchises have tried and failed in the past. If planned out properly, this could be the beginning of Wendy's becoming the number three fast-food brand in the UK. Watch your back, KFC.