If the stress of travelling during the holiday season has your holiday spirit dwindling, fear not. You are about to get some “support” from a rather unlikely source (assuming you are travelling through the right airport).
Today, popular fast-food restaurant chain, Popeyes Louisiana Chicken, released “Emotional Support Chicken” - their latest product for travelers passing through Philadelphia International Airport.
According to the company’s press release, the Emotional Support Chicken was created to “provide a good-hearted laugh most [travelers] need to get through stressful holiday air travel.” The Emotional Support Chicken comes as a standard three-piece tender combo, but rather than being delivered in a typical Popeyes box, the meal comes in a folded carrier shaped like a chicken.
Playing off the idea of Emotional Support Animals that accompany some travelers on flights as a way to make the flight less stressful, Popeyes decided to create their own edible version.
"We know holiday travel can be frustrating, and there's no better way to ease stress than with a box of delicious Popeyes fried chicken and a good laugh," stated Popeyes CMO, Hope Diaz. "We appreciate how comforting emotional support animals are and wanted to create our own version. The good news is that our emotional support chicken is permitted to fly without any restrictions - one less worry for busy travelers!"
Even the verbiage on the box gets in on the fun of airport travel, noting that it “must be permitted to fly without restriction. Do not leave unattended, as Popeyes is not responsible for lost or stolen chicken."
While the Emotional Support Chicken is a fun nod to air-related travel norms, an argument could be made that the product actually makes matters worse for travelers who are not indulging in the tasty meal. Generally speaking, bringing any sort of hot, fried, and excessively fragrant food onto a crowded airplane cabin is not exactly widely-accepted as courteous flight etiquette. The smell eventually dissipates, but having to deal with it at all would be enough to make some passengers’ stress levels raise even more.
It will be interesting to see if the Emotional Support Chicken meal extends beyond that of the Popeyes in Philadelphia International Airport’s Terminal C. Ultimately - as funny as it is - the meal is just another potential addition to the wide-range of odors that encompass the cabin of an airplane.