Norwegian, the third largest low-cost airline in Europe, has debuted a new feature on its website, which enables passengers to select their next destination based on the temperature that most appeals to them. The travel options will include more than 40 destinations from the UK.
Among the destinations available, travelers will find locations in Europe, USA, Asia and South America, which can be accessed aboard Norwegian’s new fuel efficient aircraft. The airline’s growing international presence, includes non-stop low fare flights to Buenos Aires and Singapore, as well as 11 US cities.
By selecting a temperature range in the filter menu from 5 degrees to 86+ degrees Fahrenheit, users can design their own travel route. Thomas Ramdahl, chief commercial officer at Norwegian, said: “We’re delighted to be the first low-cost carrier in the UK to allow consumers to choose from destinations based on their preferred temperature.
“By investing in enhancing our website, our new digital route map can not only make our expanding global network and lowest fares more visible to customers but also makes it much easier to decide where to fly with us next.”
Norwegian’s new digital route map will show the airline’s vast global route network and lowest fares. Travelers can also filter their destinations according to month of travel, budget and destination type. From London Gatwick, Norwegian flies to the Arctic Circle, which includes Tromso, Norway and Rovaniemi, Finland, for those looking for cold temperatures in the winter, and to cities such as Orlando, Tenerife and Fort Lauderdale for those looking for more tropical climes.
33.2 million people flew with Norwegian last year, an increase of 13 percent from 2016. The substantial growth has encouraged the airline's expansion efforts. Fifty-four new flights were added to Norwegian’s network last year, with 32 new aircraft joining its fleet.
“Our operations in Scandinavia are at a good, stable level, and we have found our long and short-distance services to supplement each other well. That means we have become more competitive,” said the company’s CEO Bjørn Kjos.
Along with Scandinavian routes, Norwegian has also extended its services in Spain, where it has seven hubs that offer long-haul flights to the United States. However, some say that Norwegian has been expanding too quickly given that it posted a loss of 2 billion Swedish kronor for the first quarter of 2018. Michael O'Leary, CEO of Ryan Air, predicted last year that Norwegian would be bankrupt within five months. His statements resulted in Norwegian shares falling 5 percent.
Tore Østby, vice president of Norwegian Airlines, remains confident though, "Those who say that Norwegian's business model doesn't work don't understand how budget airlines work. "No one can beat you if you have the best planes."