The Nebraska Tourism Commission announced a surprising new marketing campaign that includes a very bold slogan: “Nebraska. Honestly, it’s not for everyone.”
The list for desired vacation spots seems pretty long, and honestly, the state of Nebraska, America’s landscape covered extension, doesn’t necessarily end up at the top.
In the millennial age, vacations usually mean the occasional trip to a resort in Mexico or a backpacking adventure across Europe; not exactly Nebraska’s sandhills and the midwestern prairies of the Great Plains. For the last four years, Nebraska has come last in the list of places in America that tourists want to visit – and rather than trying to change that image, tourism officials are instead embracing it.
“Honestly, it’s not for everyone” is Nebraska’s new slogan, and it’s been regarded by both fans and critics as quite the interesting approach.
With a new marketing campaign unveiled on Wednesday, October 17th, the Nebraska Tourism Commission recognized that the state isn’t a big tourist destination, though “if you like experiences that are unpretentious and uncomplicated or if you enjoy escaping the big city life for moments of solitude in the open plains, creating your own fun or exploring the quirkiness the state has to offer, chances are, you will like it here.”
The tagline is set to be featured in various ads that will be released in 2019, though the new slogan is changing more than just visitor’s perspectives. Nebraska locals have also weighed in on the recent publicity change, with a recent Omaha World-Herald poll suggesting that a majority of readers liked it. Some have even taken to Twitter to continue the tourism parody.
One user, 1011 News producer Brett Baker, Tweeted quite a few honest and humorous suggestions on his Twitter account: “Nebraska: Your exes probably don’t live here!” He then made other recommendations, one of which includes “Nebraska: We have very few serial killers!”
While this marketing approach is one that might not be the most flattering, it is staying true to itself, which might just be the endearing part of it all.
“I just don’t think the best way to pitch ourselves is calling out stereotypes about ourselves,” said Micah Yost, a Nebraska native, to The Washington Post. “There’s no reason why that would draw people to the state.”
For more information on the state of Nebraska and reasons as to why you should visit, you can check out their official tourism website here.