McDonald’s is ditching beef for plant-based Beyond Meat burgers starting next week.
Besides being ethically questionable, eating beef is just bad for the environment. It uses more land and makes more greenhouse gases than either pork or chicken and way more greenhouse gases than crops. According to The Guardian, if we stopped eating beef we’d reduce our collective carbon footprint more than if we stopped driving cars.
A few restaurants already offer the Beyond Meat burger, including A&W and Tim Horton’s, and now it’s time for McDonald’s to get in on that sweet plant-based action.
Starting September 30th in 28 restaurants across Southwestern Ontario, Canada, McDonald's will start to offer the PLT. That stands for Plant Lettuce Tomato, in case that wasn't immediately clear.
Each Beyond Meat patty will be "crafted exclusively by McDonald's, for McDonald's, to deliver the iconic taste customers know and love," according to their press release.
As with all Beyond Meat products, there are no artificial colors, flavors, or preservatives. The PLT will be served on the same sesame seed bun as the Big Mac and will receive the mostly the same topics, although it won't have that extra layer of bun in the middle.
If you've never even heard of Beyond Meat, they're a Los Angeles-based company that makes meat-substitutes out of plants. What plants? Well, they get proteins from peas, rice, and mung beans, and then combine it with canola oil, coconut oil, cocoa butter, potato starch, apple extract, sunflower lecithin, and pomegranate powder. Then they throw in a bunch of vitamins and minerals before calling it a day.
The kind they sell in stores even "bleeds" thanks to an infusion of beet juice.
"McDonald's has a proud legacy of fun, delicious and craveable food—and now, we're extending that to a test of a juicy, plant-based burger," said Ann Wahlgren, McDonald's Vice President of Global Menu Strategy. "We've been working on our recipe and now we're ready to hear feedback from our customers."
The PLT will be priced at $6.49 plus tax at participating restaurants.