A new Los Angeles hotel, named The Whisky Hotel, will feature minibars in each room containing rare selections of whisky, according to Argentine-American restaurateur, hotelier and TV host Adolfo Suaya. The hotel is being designed by Roschen Van Cleve Architects and Christoph Kapeller of CK Architecture.
Suaya, whose hotels and restaurants attract celebrities and affluent travelers, has also hinted at a possible whisky fountain in the hotel lobby. His most popular hotspots in Southern California include Gaucho Grill, Dolce, the Lodge and Osaka. Suaya is the former host of Latin American Foodie and Foodie Trips on the Sun Channel.
The Whisky Hotel, a seven-story, 134-room property, which will include a rooftop restaurant and bar resembling an enormous greenhouse with views of Hollywood, is expected to host whisky-themed events, like cocktail-making classes and tastings.
The construction of the hotel coincides with an increase in whisky sales. In 2016, sales of American whiskey rose 7.7 percent — more than any other spirit. The spike in sales of American whisky, which includes bourbon, rye and Tennessee whiskey, has been the result of millennials’ growing interest in the spirit.
Despite the fact that sales have increased to 48.4 million cases last year, consumption of whisky in 1970 was at an all-time high of 80 million cases, which is equal to 153 million cases nowadays, given the rise in population. Surprisingly, India is the number one consumer of whisky in the world, drinking an average of 1.5 billion litres each year.
Experts note that growing cultural acceptance of whisky has been in part fueled by popular culture with shows such a Mad Men routinely showing their characters imbibing. Also, the rise in whisky consumption has been attributed to a flourishing female market, which has been inspired by marketing where women, such as Mila Kunis and Christina Hendricks, promote Jim Beam and Johnnie Walker.
Suaya, who decided to open The Whisky Hotel after the success of his LA whisky bar, The Phoenix, stated that the property is expected to be completed in early 2021. The project is one of several new hotels planned in Hollywood. A block to the south, at Wilcox and Selma, a 114-room hotel is being constructed next to the new Dream Hotel, and at Wilcox near Sunset, a 12-story Thompson Hotel is in the works.
Suaya also owns Casa Suaya, a resort hotel in José Ignacio, Uruguay, and the Hotel Clásico, in Palermo Hollywood, Buenos Aires, as well as the Casa Suaya Condo Hotel, next to the original Casa Suaya in José Ignacio.