A new London restaurant has just launched, and it promises to be cheesiest place in town. Pick & Cheese, which opened in Seven Dials Market in Covent Garden, has a 40-meter conveyor belt that delivers an endless supply of cheese. The belt measures 40-metres and there are 38 seats around it.

Described as the "world's first conveyor belt cheese restaurant," Pick & Cheese offers an estimated 25 varieties sourced from around the UK, including Red Leicester, Yorkshire Pecorino and Cornish Gouda, each of which is served with a select condiment. Combinations include coolea with hazelnut brittle and fresh ricotta with sherry-infused cherries as well as Yorkshire Pecorino with lemon meringue and Clothbound Cheddar with tomato relish.


After being seated at the belt, diners can choose any cheese they like as the cheese plates endlessly circle around the restaurant. The plates are color-coded by price, although diners can also choose a pre-selected "cheese flight." Other "off-belt dishes," like pan-fried angloumi and a four-cheese grilled sandwich, can be ordered directly to the table.

The restaurant, created by the team at the Cheese Bar, a restaurant in London's Camden Market, also has a specially curated wine list from natural wine retailers Les Caves de Pyrene that diners can pair with their selection of cheeses. The list includes white, red, rosé, orange, and sparkling options as well as sweet wines and sherry. A small selection of local beer and cider options are also available.

"At Pick & Cheese we want to show that cheese and wine bars don't have to be boring and can be enjoyed by everyone, whether you're dropping in for a quick plate of British cheese and a glass of something unusual, or settling in for a cheese flight and a bottle of natural wine," says Mathew Carver, founder of The Cheese Bar. "We're looking forward to switching on the belt and loading her up with our pick of the country's most exciting small producer cheeses."

Carver, who initially launched the Cheese Truck, famous for its toasties at festivals around the world, in 2014, is best known for The Cheese Bar in Camden, which sells sandwiches and dishes like cheese-filled profiteroles, five-cheese macaroni, and fondue. Carver believes in celebrating British and Irish produce because he thinks that the “British cheeses are underrepresented.”

RELATED: Top 10 Destinations For Cheese-a-holics

Pick & Cheese is open daily from 12 p.m. until 9 p.m. inside London's new independent food hall, Seven Dials Market. The restaurant, which opened earlier this month, has been frequently packed. Walk-in customers can grab bar seats for an hour, but groups of five or more should make a reservation.