Jim Beam’s new slogan could be the family that drinks together, stays together. The bourbon brand, founded in 1795 in Kentucky, is now offering weekend trip packages for Father’s Day. The incredibly affordable two-day trip is going for $25, which includes airfare, a two-night stay at a hotel in Louisville, and dinner for two at a local restaurant.
While in town, Dad will enjoy a tour of the Jim Beam distillery, meet the brand's master distiller, play a round of golf, and as it expected, sample plenty of bourbon, all for the price of a bottle of Jim Beam Black. Also included is a limited edition Jim Beam Black decanter, tumbler, and luggage tag.
In order to get one of the limited travel packages, bourbon fans were expected to visit the Jim Beam website at 10 am ET on Monday, June 4. Those who didn’t meet that deadline may still have a chance to snag a "surprise" package before June 17 on the Jim Beam Facebook, Instagram, or Twitter pages.
"With this unique Father's Day gift package, we hope to provide the perfect setting for fathers and sons or daughters to share some stories, create some new memories, and enjoy some good bourbon together with the Beam family," Jim Beam Master Distiller Fred Noe said.
According to those in the know, all bourbon is whiskey, but not all whiskey is bourbon. Bourbon is a sweeter form of whiskey that contains more corn. In order to qualify as bourbon, whiskey must be at least 51% corn. In 1964, Congress declared bourbon America’s native spirit. Today, Jim Beam is the world’s No. 1 bourbon.
By law, bourbon must be aged in brand new, charred oak barrels, as opposed to scotch whiskey, which oftentimes recycles used bourbon barrels. Also, a bottle can’t bear bourbon on the label if it hasn’t been distilled and aged in the US, and it can’t be considered Kentucky Straight Bourbon unless it has been distilled and aged in Kentucky for a minimum of 2 years. As for Jim Beam, it can’t be designated the trademark, unless it’s been produced by at least seven generations of the Beam family.
Jim Beam, originally known as Old Jake Beam Sour Mash, was created by Johannes "Reginald" Beam (1760–1834), a farmer who introduced the bourbon production method at his Old Tub distillery. His son, David Beam (1802–1854) expanded the brand’s reach during the industrial revolution, and his grandson David M. Beam (1833–1913) moved the distillery to Nelson County to be closer to interstate railroad lines.
James Beauregard Beam (1864–1947), who managed the business before and after Prohibition, rebuilt the distillery in 1933 in Clermont, Kentucky. Officially, the James B. Beam Distilling Company was established in 1935 by Harry L. Homel, Oliver Jacobson, H. Blum and Jeremiah Beam, and the bourbon was renamed Jim Beam.
Booker Noe (1929–2004), the grandson of Jim Beam, served as Master Distiller for over 40 years. In 1987, he introduced Booker's, the first uncut, straight-from-the-barrel bourbon, part of the company's "Small Batch Bourbon Collection".