After announcing its new season rollout of attractions, Walt Disney World announced Monday a new flex pricing scheme slated to become effective Oct. 16th. The plan will alter prices at the Florida theme park according to the date visitors choose as a way to encourage more traffic during off-peak times.
Flexible pricing will be made available via a new online planning feature that has pegged single day ticket prices varying between $109 and $129. Disney put flexible pricing into effect at other parks in the U.S. in 2015 that took into account the ticket value of regular and peak days based on anticipated traffic. While there was no indication that the online feature will use the same criteria, it was reported earlier this year that Disney executives were examining pricing models used by the airline industry to determine the value of passenger seating.
Once the feature is operational, visitors will have to go online and click on the first day they plan to visit Walt Disney World to get a price that's effective for each daily visit for the duration of their trip. The feature will also provide information on which days are cheaper than others. Discounts will also be available for visitors who select multiple days and for an additional charge, Disney offers customers the chance to buy passes for any preferred day the following year.
While the tickets don't need to be used on consecutive days, Disney has a policy that all the tickets must be used within 14 days of the selected dates or else the passes will expire.
What is determined to be peak or off-peak times won't be known until the online feature is operating, but chances are, Disney will charge higher fares on major events in 2019, such as the opening of Star Wars: Galaxy's Edge at Hollywood Studios and the replacement for the much-lauded IllumiNations: Reflections of Earth, taking place at Epcot.
Spokespersons for Disney World also added that admission will be the same for the park's Animal Kingdom, Epcot, Hollywood Studios and the Magic Kingdom. Currently, the Magic Kingdom charges a higher admission fare, but by Oct. 16th, the announced price range will be applicable to all four areas of the park.