A&W of Canada will add a veggie Beyond Meat burger to its menu, becoming the first national chain to do so. The A&W Beyond Meat burger is billed as “the world’s first plant-based burger that looks, cooks, and tastes like a fresh beef burger.” The burger is already generating significant buzz and very positive reviews.
The new menu item, which will be available as of today across Canada, was developed in Los Angeles and is made from protein-rich pulse crops, such as peas, rice, mung beans, coconut oil, pomegranates, potatoes, apples and beets, to which A&W will add its ‘classic build’ of lettuce, tomato, red onion, pickles, ketchup, mustard, and mayonnaise.
“When we tried it, we were amazed how great it tasted and knew we had to bring it to Canadians. This is the fastest new product launch in our history. When we tried the Beyond Meat Burger we were amazed by how great it tasted and knew we had to be the first national burger chain to bring it to Canadians across the country.
"Our guests tell us that they want a range of great tasting burgers, and A&W's Beyond Meat Burger will be a new option to try. It's a true, full-flavored burger experience that we can't wait to share," said Susan Senecal, A&W Canada’s president, and CEO.
A&W, whose investors include noted environmental activists such as Bill Gates and Leonardo DiCaprio, uses beets to mimic beef’s red coloring in the Beyond Meat Burger, and coconut oil and potato starch to lend it juiciness and chew.
A&W dates back to 1919 when Roy W. Allen launched a walk-up root beer stand in Lodi, California. Allen and Frank Wright partnered to open the first A&W restaurant in Sacramento, California, in 1923. The company name is derived from their last names—Allen and Wright.
According to Ethan Brown, Founder and Chief Executive Officer of Beyond Meat, "Our partnership with the iconic A&W brand is a tremendous step forward for Beyond Meat and, correspondingly, consumers who are seeking broader access to healthy and sustainable options for the center of the plate.
"We recognize in A&W a shared commitment to innovation and delighting the customer, and are pleased to together introduce the Beyond Burger to the Canadian market."