Alaska Airlines has unveiled a special edition The Incredibles plane ahead of the release of Pixar’s Incredibles 2, which premieres on June 15. The design includes the members of Parr superfamily — Bob, Helen, Violet, Dash and baby Jack-Jack, as well as Jack-Jack’s nemesis, a raccoon — on the fuselage.
According to Alaska Airlines Managing Director of Brand Marketing and Advertising, Natalie Bowman, "This plane will delight guests of all ages from San Francisco to New York and beyond. Like all of us at Alaska Airlines, many of our guests have anxiously awaited Incredibles 2. We're honored to take this incredible family to new heights and share the imagery with travelers across our expansive route network."
The plane, which was introduced at the Alaska Airlines hangar at an event in Seattle on Saturday in honor of Aviation Day, was viewed by more than 2,000 students. The following day, the 737-800 airplane, tail number N519AS, began its maiden voyage across the country at a cruising speed of 530 mph.
“These characters are among the most celebrated characters in the Pixar family. After waiting 14 years to see them on the big screen again, fans will love seeing them on their Alaska Airlines plane, too,”said Incredibles 2 producers Nicole Grindle and John Walker. Alaska Airlines also features Disneyland Resort-themed planes, including the Spirit of Disneyland II and the Adventure of Disneyland Resort Cars Land.
The Incredibles 2 will call on Helen (voice of Holly Hunter) to reunite the Supers, while Bob (voice of Craig T. Nelson) manages the family home with kids Violet (voice of Sarah Vowell), Dash (voice of Huck Milner) and baby Jack-Jack, whose superpowers will be revealed in this installment. They will battle a new villain who threatens life as we know it. Joined by Frozone (voice of Samuel L. Jackson), The Incredibles will face their greatest challenge yet.
Along with the promotion on Alaska Airlines, The Incredibles 2 released a 53-second teaser trailer on College GameDay, November 18, 2017. The trailer was viewed more than 113 million times in its first 24 hours, becoming the most popular trailer ever for an animated film. Also, a sneak preview premiered during the 2018 Winter Olympics on February 14.
The original film, which premiered on October 27, 2004, in London, grossed $633 million worldwide during its theatrical run. It went on to win two Academy Awards and the Annie Award for Best Animated Feature, as well as the prestigious Hugo Award for Best Dramatic Presentation. At the time, Roger Ebert wrote, that The Incredibles "alternates breakneck action with satire of suburban sitcom life" and is "another example of Pixar's mastery of popular animation."
Alaska Airlines, along with its partners, serves 44 million passengers a year with flights to 115 destinations. The carrier averages 1,200 flights a day across the United States, Mexico, Canada and Costa Rica and to more than 900 destinations around the world.