To celebrate National Ugly Christmas Sweater Day, Alaska Airlines passengers who wear festive holiday sweaters to the airport on Friday, Dec. 21 will be allowed to board their flight early.

Flyers as well as employees across Alaska's 116-city network will benefit from this one-day promotion, which includes all Alaska and Horizon Air flights. The airline's festiveness isn't stopping there-- it is also playing holiday-themed boarding music and free holiday movies onboard throughout the month to help get guests into the holiday spirit.


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"This time of year, we consider ourselves the 'merrier carrier,' so we love going above and beyond to help our guests embrace the fun, festive side of flying during the holidays. Whether you're heading home to celebrate tradition or jetting off to a sunny destination to escape the cold, we recognize your journey begins with us, and we're happy to make your travels even brighter any way we can," said Natalie Bowman, managing director of marketing and advertising at Alaska Airlines.

Back by popular demand, this is the second year Alaska Airlines and its employees have embraced National Ugly Holiday Sweater Day, hoping to bring joy to travelers during the busy holiday travel season. All guests are invited to join in the celebration and share their memories on Twitter by tagging their photos and videos using the hashtags #UglySweaterDay and #iFlyAlaska.

To follow flyers' journey on National Ugly Holiday Sweater Day, visit the Alaska Airlines page on Facebook, Twitter and Instagram.

Last september, in celebration of the regular season opener and Seattle's quarterback Chief Football Officer Russell Wilson, Alaska Airlines unveiled a new Russell Wilson plane. Guests flying to Denver on Friday, Sept. 7, were invited to sport their blue at a tailgate-inspired celebration at Sea-Tac's C gates. Also, throughout football season, Alaska Airlines guests wearing a Wilson jersey are granted early boarding on all Seattle-departing flights.

Alaska Airlines and its regional partners fly 44 million guests every year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked Highest in Customer Satisfaction Among Traditional Carriers in North America in the J.D. Power North America Airline Satisfaction Study, for 11 consecutive years from 2008 to 2018. Alaska Airlines performed particularly well in all seven factors of the study, with a lot of of improvement coming from investments in new overhead bins that fit roll-aboard bags better than traditional bins.

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