Air Canada has cut the phrase "Ladies and Gentlemen" from its announcements, with flight attendants, gate agents, and pilots being instructed to be more inclusive when addressing passengers.
Many airlines have been making such efforts and, earlier this year, a number of them included a non-binary gender option for persons booking flights. The option "X" is now a gender option for many companies and institutions, as opposed to the traditional "M" or "F".
According to La Presse, an internal memo has been sent to all Air Canada employees telling them their phrasing will be more neutral moving forward.
Instead of addressing travelers as "Ladies and Gentlemen," staff will start their announcements with "hello everyone" or "good morning everyone." It's not clear when this change will take effect but the source understands that it's imminent.
"We want to ensure an inclusive space for everyone, including those who identify with gender X," the memo reads, per La Presse.
“The change will be reflected in the transmission of the Onboard Announcement Manual as part of our commitment to respect gender identity, diversity and inclusion. We will tell you when this transmission will be available and when to implement this change.”
Many industries are making attempts to be as inclusive as possible, given the recent emergence of Gender X. Air Canada's change doesn't seem like it will be offensive to anyone and it will definitely mean a whole lot to persons who don't consider themselves to be male or female.
We should probably expect exclusive wording to be changed in many other places as businesses and various other avenues will look to ensure that no one feels left out. But Air Canada seems to be ready to steal a march.
"We are in 2019. Everyone has the right to feel good about themselves and not want to be called sir or madam," a company employee said. "[The new policy] is not an obstacle. It's easy to apply."
Source: La Presse